Jewell community comes together to save their
local
grocery store, plans to reopen its doors next month
When a Jewell grocery store
announced earlier this year it was closing its doors for good, the community
made clear it would not give up the store without a fight.
A fight which was quickly won, as it now looks to reopen early next month.
It all started in January,
when Heartland Market at 607 King St. in Jewell -- owned by rural
grocer Nick Graham at the time -- announced the store's permanent closing.
With only a few days' notice, everything was discounted to 50% off and
a sign in the door read, "Thank you for letting us serve you over the years,"
as previously reported by the Tribune.
The store, which had run as
Anderson's
Meat and Grocery for more than 25 years prior, was the city's only
grocery provider, and was seen as a staples in the community.
That's why, according to Garren Zanker, womething had to be done to ensure
it stayed that way.
"This was my first job when
I was 15, when it was Anderson's Meat and Grocery," said Zanker,
a Stanhope native who later attended Iowa State University, worked at Fareway
for 19 years and then at Hy'Vee for another four years.
"I just feel obligated to (be a part of saving the store), and it's ice
to know that I can be here for my community.
That's also why Zanker became
part of a group of local residents who began working to not only save the
store but turn it into a community-owned market.
FUNDRAISING FOR THE COMMUNITY MARKET
The group, which consisted
of a five-member board of directors and volunteers, created Jewell Market
LLC, and started selling shares for $400. They also began reaching
out to community members for donations and hosting fundraising events every
Sunday.
According to Zanker, "Every
Sunday we had something, and every Sunday we ran out and had cars wrapped
around the corner," which cemented his belief the support to keep the store
running was there.
Mischelle Hardy, who has lived
in the area since 1998 and was also one of the first board members, previously
told the Tribune losing the store was not an option for the community,
because "having a grocery store is a huge part of people moving into the
community."
Hardy also said the closure
would affect evey person within the area, because for the roughly 1,200
residents of the city, they need to drive at least 10 miles to access fresh
produce and vegetables. For older residents, this is a major
complication, and for campers at nearby Little Wall Lake there would be
less reason to visit town.
The group set an initial goal
to raise &220,000, allowing them to restock the shelves, cover three
months of expenses, make necessare repairs and work with a grocery store
warehouse. They met that goal on May 10, and by time of publication
they had exceeded the goal, raising more that $250,000 between shares,
donations and grants. That's how Jewell Market became
a reality.
STOCKING THE SHELVES
In early May, as soon as the
goal was met, work to prepare the building for reopening began.
The board of directors, which has now grown to have 10 members, offered
Zanker a full-time position as the store's manager, and hired two other
full-time employees, four part-time adults and a handful of high-school-aged
kids.
With the help of volunteers,
they put up new signage, repainted the interior, updated the electrical
and "a lot of other stuff that you won't really see when you come in, you
won't notice it, but it's more updated and up-to-code," Zanker said.
On Tuesday, the store's new
shelving was already installed and the aisles were lined with carts filled
with products waiting to be put away. There is still a lot
to do before opening day, Zanker said, but "it's getting there.
"There is no way we can have
Walmart
or Hy-Vee's selection, that's just not going to happen, but if we
have the essentials and take care of the (community's) fresh produce and
fresh meat, then at least they know they can rely on us for a dinner,"
Zanker said.
He hopes to open at the beginning
of July, and encourages shoppers to check the store's Facebook page for
updates. Alison Hassebrock, secretary of Jewell Market's
board and life-long resident of Jewell, said she looks forward to welcoming
people into the new store, to show them the result of the community's support
and the slection which includes locally-sourced products in addition to
its grocery and meat.
"I am looking forward to not
having to drive 20 minutes to get groceries, and I also continue to look
forward to seeing the community rally together to support each other,"
she said. "The market is going to carry local products made
by people who we've known for a long time in our community, and the idea
of just being able to come together again is also amazing."
She said the community itself
is the reason the market has gotten where it is today, and she is grateful
to the businesses and individuals who contributed. "We've seen
different organizations come together and local businesses donate, which
is not an easy task when you are already a small business owner.
We saw many businesses from our Main Street community come forward and
donate contributions or proceeds to us. We've seen lots of
fudraising come from individuals who just want to give," she said.
"I think that everybody knew there was a vested interest, and because everyone
is vested in it, I really belive it's going to be a success.
And we will all reap the benefits of that success."
A COMMUNITY HABIT OF COMING TOGETHER
For the citizens of Jewell,
coming together in a time of need to save something the community relies
on having is not a new concept. In 2001, community
members came together and created an LLC to save it's hardware store, Jewell
Farm and Home, and as Hardy previously told the Tribune, "That's
been going wonderfully, and it's seen success for 19 years as a community-owned
LLC."
For Jewell Market,
they used the core structures and ideas to recreate that success, and according
to Zanker, it's been working -- despie the fundraising period taking place
during a global pandemic. As COVID-19 continues to spread across
the nation, Zanker said having the store is more important than ever before.
"Especially now, it's important for us to have community spirit and bring
everybody together," he said. "That's what something like this
does."
It's also, according to Iowa
Workforce Development Director Debi Durham, who wrote a letter to Zanker
following the store's announcement in May it had reached its goal, an "inspiring
act of leadership that "sets the stage for a strong future.
"Grocery stores play a vital role in small communities, both economically
and socially, and yet they are disappearing from rural America.
The citizens of Jewell rallied to buck this trend through smart, strategic
thinking and Iowa grit," Durham wrote. "I wish you all the
best in your efforts to reimagine Jewell Market as a cooperative
that will help drive a strong local economy, not only throug this time
of recovery but for generations to come. "Jewell represents
what I love about Iowa." |